The more women move, the better women feel. Exercising allows women to feelmore confident, happier, and more energized. However, 51% of women stop exercisingas they get older due to constraints such as time, lack of confidence, and more. Therefore, many women miss out on the positive benefits that go along with exercise. Supplements can be a great solution to aiding women in reaching their fitness goals. However, the supplement industry lacks regulation and is surrounded by misinformation. Habit’s goal is to provide women with an accessible, exciting supplement experience sothat more women can experience the positive physical and mental benefits of exercise.